Registered non-profit associations may apply for national support for the marketing of agricultural and horticultural products and development of the production (sales promotion). The aim of the support is to promote sales, improve product quality and consumer satisfaction, and promote health eating habits.

The main goals of co-financed support (EU, State of Finland, association) are to promote high-quality European products through various programmes, communicate on the common labelling systems within the EU, and improve the recognition of the indications of origin. The actions aim to improve the citizens' knowledge and sales of the products and open new markets outside the EU.