Today the consumers assess quality from increasingly diverse perspectives. It is not enough that the food is fresh and safe and the price is right. Choices are also founded on information on the health impacts, origin and production methods of food from the field all the way to the retail stores and consumers' table. This is why Finland is implementing a comprehensive quality strategy drawn up by the different parties to the food chain from farmers to consumers. The objective was to create a quality system that covers the whole food chain by 2006.

What is the most important in quality work is that the whole chain from input industry to farmers, industry, trade, authorities, research and advisory services, and consumers are committed to the shared objectives to produce, in every respect, even better foodstuffs than before.